Hawaiian Airlines to Operate Alaska Airlines-Branded Boeing 737s on Interisland Route

Honolulu, HI, September 21, 2026 — Hawaiian Airlines is set to introduce Boeing 737 aircraft bearing Alaska Airlines branding for service on its route between Honolulu and Maui. This operational shift involves the use of aircraft that are part of the Alaska Airlines fleet for flights connecting the Hawaiian capital with the island of Maui.

The initiative marks a notable change in the livery and potentially the operational fleet composition for these specific interisland flights. The aircraft in question are Boeing 737 models, and they will fly under the branding of Alaska Airlines. The specific date for the commencement of these flights was not provided.

The route connecting Honolulu, Oahu’s main airport, with Kahului Airport on Maui is a heavily traveled corridor within the Hawaiian islands. The introduction of Alaska Airlines-branded Boeing 737s into this specific service pattern suggests a potential collaboration or agreement between the two carriers, the specifics of which were not detailed in the information provided.

Further details regarding the duration of this arrangement, the number of aircraft involved, or the strategic rationale behind deploying Alaska Airlines-branded aircraft on Hawaiian Airlines’ interisland network were not made available. The operational impact on passengers, such as changes to seating configuration or onboard services, was also not specified.

Hawaiian Airlines and Alaska Airlines are both members of the Oneworld Alliance. This affiliation often leads to codesharing agreements and other forms of operational cooperation between member airlines. The current announcement pertains specifically to the physical branding of the aircraft and their deployment on a key interisland route.

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