Macy’s Waikīkī Invites Customers to Round Up Purchases for Local Environmental Group
Macy's in Waikīkī is encouraging customers to round up their purchases to raise money for the organization Mālama Maunalua.
Honolulu, HI, September 19, 2026 —
Macy’s store located in the Waikīkī neighborhood is implementing a customer-driven initiative aimed at supporting local environmental efforts. The retail establishment is inviting shoppers to participate by rounding up the total cost of their purchases to the nearest dollar.
The additional funds generated from these rounded-up amounts will be directed to Mālama Maunalua, a non-profit organization dedicated to the restoration and conservation of the Maunalua Bay ecosystem. The program encourages a simple act of generosity at the point of sale, allowing customers to contribute to environmental stewardship with minimal effort.
The specific details regarding the duration of this fundraising initiative, the expected or target amounts to be raised, or the exact timeline for the program’s operation were not immediately available. Similarly, information on how the collected funds will be utilized by Mālama Maunalua, beyond general restoration and conservation efforts, was not provided in the summary details.
Mālama Maunalua focuses on community-based conservation projects within the Maunalua Bay ahupuaʻa, an ancient Hawaiian land division system stretching from the Koʻolau mountains to the sea. Their work typically involves removing invasive species, restoring native habitats, and engaging the public in environmental stewardship activities. The partnership with Macy’s aims to leverage the retail space and its customer base to increase awareness and financial support for these conservation goals.
The round-up program is a common retail fundraising tactic that enables businesses to support charitable causes by facilitating small, incremental donations from a large number of customers. This particular effort highlights a commitment by Macy’s in Waikīkī to contribute to local community and environmental initiatives, connecting the shopping experience with charitable giving.
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