Intuitive navigation, rich photography, a persistent Get Tickets action, and broader access help 500,000+ visitors plan, explore, and connect.

WESTMINSTER , CO, UNITED STATES, August 19, 2026 /EINPresswire.com/ — Butterfly Pavilion announced the launch of its newly redesigned website, making it easier for visitors to plan a trip, buy tickets, and explore everything the invertebrate zoo has to offer. The redesign, developed in partnership with Fruition, removes the friction between a curious visitor and a ticket, and opens the experience to audiences of every ability. The result is a site much more aligned with the fun, hands-on spirit of Butterfly Pavilion itself.

Butterfly Pavilion is the first stand-alone, Association of Zoos and Aquariums (AZA)-accredited nonprofit invertebrate zoo in the world. Each year, more than 500,000 visitors explore its eight immersive exhibits, more than 1,800 free-flying butterflies, and more than 200 species across an 11-acre campus in Westminster, Colorado, about 15 minutes north of Denver. Its mission is clear: “We foster an appreciation of invertebrates by educating the public about the need to protect and care for threatened habitats globally, while conducting research for solutions in invertebrate conservation.” The new website carries that mission online, built on a simple idea at the heart of the redesign: the easier it is to visit and engage, the more people the mission reaches.

Easier to Plan, Easier to Visit
The redesigned site was built around how people actually plan a trip to Butterfly Pavilion. Improvements to the visitor experience include:
– Intuitive navigation from a restructured Information Architecture, with clear top-level paths for Visit, Things to Do, Get Involved, Learn, and Conservation.
– A prominent, persistent “Get Tickets” action paired with timed entry, so booking a visit is always within reach.
– Rich photography and interactive graphical elements that match the fun, hands-on experience of visiting in person.
– Responsive design that works smoothly across desktop, tablet, and mobile devices.
– An easy route to featured exhibits, including Wings of the Tropics, Water’s Edge, Survival, and the new Tarantula Encounter featuring Goldie the Golden Knee Tarantula.

Grounded in Discovery, Built for Every Audience
The redesign started by listening to the people who know Butterfly Pavilion best, and it was built to welcome every audience. Highlights include:
– A comprehensive Discovery phase, including Stakeholder Interviews across numerous departments, among them Education and Membership.
– An Accessibility Overlay that broadens access for all Butterfly Pavilion audiences.
– Audience-relevant paths that guide each visitor to what matters most to them, from planning a Visit to exploring Conservation.

“We designed the new Butterfly Pavilion website around the real moments when someone decides to visit, from a parent planning a weekend to a teacher booking a field trip. We wanted the site to feel as fun and hands-on as the exhibits themselves, with easy access to tickets, clear paths to everything Butterfly Pavilion offers, and an experience that is open to every audience.” Sallie Wright Serene, VP of Delivery at Fruition

Visit www.butterflies.org to explore the redesigned website.

About Butterfly Pavilion
Butterfly Pavilion is the first stand-alone, Association of Zoos and Aquariums (AZA)-accredited nonprofit invertebrate zoo in the world. Located in Westminster, Colorado, about 15 minutes north of Denver, it operates an 11-acre campus provided by the City of Westminster and welcomes more than 500,000 visitors each year to eight immersive exhibits, more than 1,800 free-flying butterflies, and more than 200 species. Signature experiences include Wings of the Tropics, Water’s Edge, Survival, and the new Tarantula Encounter featuring Goldie the Golden Knee Tarantula. Established by the Rocky Mountain Butterfly Consortium, a Colorado 501(c)(3) nonprofit founded in 1990, Butterfly Pavilion is guided by its mission: “We foster an appreciation of invertebrates by educating the public about the need to protect and care for threatened habitats globally, while conducting research for solutions in invertebrate conservation.” Its tagline captures that purpose simply: “Inspiring conservation of invertebrates and their habitats.” Butterfly Pavilion is accredited by the AZA and participates in Museums for All and the Scientific and Cultural Facilities District (SCFD). For more information, visit www.butterflies.org

About Fruition
Founded in 2003, Fruition is a woman-owned digital agency. With a team of more than 35 full-time professionals, Fruition specializes in website design and development, user experience optimization, hosting, security, ongoing support and maintenance, technical research, strategy, digital marketing, and AI-powered data and analytics. The agency has built a reputation for delivering innovative digital solutions that drive meaningful results for Airports, Nonprofits, and Government Agencies. For more information about Fruition, visit www.fruition.net.

Jim Collins
Fruition Growth LLC
+1 720-593-6531
jim.collins@fruition.net

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