Safe on Social Inc. today announced the launch of its US market expansion in partnership with Branch 49, bringing more than a decade of frontline digital safety experience and its next-generation Ctrl+Shft platform to schools and institutions across the United States.

ALEXANDRIA, VA / ACCESS Newswire / August 31, 2026 / The launch comes as American K-12 leaders face a rapidly changing risk environment driven by artificial intelligence, social media, student data privacy, online harm and increasing expectations around digital governance and accountability. Safe on Social believes the next challenge for institutions is no longer simply cybersecurity. It is human behavior in digital environments. Schools have invested heavily in physical security, cybersecurity, policies, training and incident response. Yet many of the risks capable of causing the greatest harm to students, staff and communities can develop in digital environments long before they become visible as incidents. Safe on Social, powered by Ctrl+Shft is designed to change that.

Built from Safe on Social’s frontline experience, Ctrl+Shft is a Human Digital Risk, Governance and Compliance Operating System and the infrastructure layer supporting an emerging category the company calls Behavioral Risk Intelligence. The platform is designed to help institutions make emerging digital and behavioral risk visible, measurable and actionable – connecting intelligence, education, governance, compliance, evidence and intervention within one system.

Safe on Social is where the intelligence is earned. Ctrl+Shft is where it is amplified.

Safe on Social has operated at the frontline of digital safety since 2013, supporting children, families, schools, workplaces, governments and communities as they navigate the risks created by social media and rapidly evolving technology. Safe on Social Inc. has now been established in the United States to scale that experience through technology and take the Ctrl+Shft operating model into the US K-12, independent, Catholic and parochial school markets.

To accelerate adoption, Safe on Social has partnered with Branch 49, a Phoenix-based growth and revenue acceleration company specializing in market development, strategic outreach and partnership creation. Branch 49 will lead Safe on Social’s US business development and market penetration strategy, connecting the company with education leaders, school systems, government, strategic partners and other institutions responsible for managing digital risk.

Will Anstee, CEO of Safe on Social, said: “For more than a decade, we have seen what happens when institutions only become aware of digital risk after something has gone wrong. AI and social media are changing the risk environment faster than traditional policies, training and incident-response models can keep up. Our mission in the United States is bigger than delivering another online safety program. We want to give schools the intelligence and governance infrastructure to see emerging risk earlier, respond more effectively and demonstrate that they are doing everything reasonably possible to protect their communities. Branch 49 gives us the reach and market capability to take that mission to scale.”

Corey Frank, CEO of Branch 49, said: “This is not simply another technology launch. Every superintendent, educator and parent understands that the digital environment around children has changed dramatically. The challenge is no longer recognizing that risk exists- it is knowing what to do about it. When we saw what Safe on Social had built, we recognized an opportunity to help introduce a fundamentally different approach to the US market. Branch 49 exists to connect transformative solutions with the people who need them most. Few missions are more important than helping institutions protect children before digital risk becomes real-world harm.”

From Digital Safety to Digital Accountability. The US expansion comes as schools face increasing scrutiny over the AI and technology entering classrooms, how student information is collected and protected, and how institutions demonstrate responsible digital governance. Safe on Social sees this shift as the beginning of a much larger transition: from digital adoption to digital accountability. Ctrl+Shft has been built for that transition.

About Safe on Social: Safe on Social has operated at the frontline of digital safety since 2013, helping children, families, schools, workplaces, governments and communities understand and manage risk in rapidly evolving digital environments. Safe on Social Inc. is the company’s US entity and is bringing its experience, methodologies and technology platform, Ctrl+Shft, to the United States.

About Branch 49; Branch 49 is a Phoenix, Arizona-based market dominance, growth and revenue acceleration company specializing in strategic outreach, business development and partnership creation.

MEDIA CONTACT:
Safe on Social Inc.
Will Anstee
will@ctrlshift.global
+61 431 824 137

Branch 49
Corey Frank
corey@branch49.com
602 769 9418

SOURCE: Safe on Social

View the original press release on ACCESS Newswire

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