Fan-favorite Off Season shrinks its viral NFL puffer down to fit 12-ounce Pepsi cans, pairing ice-cold Pepsi with official team style across all 15 NFL team partners.

• Off Season reimagines its signature NFL puffer as a functional can jacket designed to keep Pepsi cold and hands comfortable from the tailgate to the stadium to the backyard watch party.
• Fifteen collectible styles feature official NFL team colors and logos, working zippers and sleeves, and custom patches inspired by signature Off Season outerwear.
• Fans can score puffer can jackets through a national sweepstakes and the Pepsi x Off Season Tailgate Tour.

PURCHASE, N.Y., Oct. 15, 2026 /PRNewswire/ — If PEPSI^® is your gameday drink, you already have great taste. And great taste deserves great gameday style. Starting today, Pepsi is teaming up with Off Season, the beloved sports-fashion brand founded by Kristin Juszczyk and Emma Grede, to give Pepsi cans a gameday fit of their own.

For the first Pepsi x Off Season collaboration, the brand behind the viral NFL puffer shrunk its signature jacket down to fit a 12-ounce Pepsi can. The result is a miniature puffer can jacket that keeps Pepsi cold, hands comfortable and team pride on display, whether fans are at the tailgate, inside the stadium or gathering at home.

The collaboration is the latest chapter of Tailgating Deserves Pepsi, the season-long platform built around the fact that gameday food tastes better with the bold taste of Pepsi.

THE MAIN EVENT: MINI NFL PUFFER CAN JACKETS
The puffer can jackets feature official NFL team colors and logos, working zippers and sleeves, and custom patches inspired by signature Off Season outerwear. The 15 styles celebrate each Pepsi NFL team partner: the Buffalo Bills, Cincinnati Bengals, Dallas Cowboys, Los Angeles Chargers, Los Angeles Rams, Miami Dolphins, Minnesota Vikings, New England Patriots, New York Giants, New York Jets, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, Tampa Bay Buccaneers and Washington Commanders.

Fans can enter the Pepsi x Off Season Can Jacket Sweepstakes now through November 30 for a chance to receive a complimentary puffer can jacket. See the official rules here: offseasonpepsisweeps.com.

“The puffer jacket is where Off Season began, and I had this idea to take our signature design and turn it into something completely unexpected,” said Kristin Juszczyk, Founder and Chief Creative Officer of Off Season. “I enjoy a Pepsi at every game, so getting to partner with the brand to bring my vision to life was a perfect match. After all, there’s no better-tasting beverage to fill our miniature puffer can jackets. I can’t wait for fans to get their hands on them.”

The Pepsi x Off Season Tailgate Tour will give fans with tickets to the game the chance to get their hands on the mini NFL puffer can jackets in person, while supplies last. The tour kicks off October 19 outside Levi’s^® Stadium as the San Francisco 49ers take on the Washington Commanders, before continuing outside Lincoln Financial Field on November 8 as the Philadelphia Eagles take on the New York Giants, and November 25 for the Los Angeles Rams game at SoFi Stadium.

“Pepsi has always been at the center of gameday, from the food fans enjoy to the teams they rally behind,” said Gustavo Reyna, Vice President of Marketing, Pepsi. “With Off Season, we’re turning the Pepsi can in your hand into part of your gameday fit – bringing together great taste, team pride and one of football’s most recognizable fashion statements in a way only Pepsi can.”

As the Official Soft Drink of the NFL and a partner of 15 NFL teams, Pepsi has a distinct place within the food, fandom and traditions that define football season. Pepsi x Off Season gives fans a new way to bring that team pride to the Pepsi in their hand.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

About Off Season
Off Season, co-founded by designer Kristin Juszczyk and entrepreneur Emma Grede, is redefining traditional fan gear by merging fashion and design with elevated team apparel that goes beyond the stadium and tailgate. Launched in January 2025, the brand brings Kristin’s signature approach to custom fan apparel, embraced by athletes, celebrities and fans alike, together with Emma’s entrepreneurial expertise to reimagine what sports apparel can look like.

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SOURCE PepsiCo Beverages North America