Pibank, N.A., announced the appointment of Daniel Barake as Executive Vice President of Retail Banking, reinforcing the bank’s executive leadership team as it continues to expand its digital-first banking platform, strengthen customer engagement, and accelerate long-term growth in the U.S. market.

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Daniel Barake as Executive Vice President of Retail Banking

Daniel Barake as Executive Vice President of Retail Banking

In his expanded role, Daniel will oversee Retail Banking products, Operations & Customer Service, Marketing & Communications, Data Analytics and Strategic Planning. He will lead the Bank’s retail banking strategy and product innovation while driving initiatives that strengthen awareness of Pibank and its “Easy as Pie” brand promise, deepen customer engagement, enhance operational performance, and deliver a seamless, personalized digital banking experience. His leadership will also help guide the Bank’s long-term strategic planning and leverage data-driven insights to identify new opportunities for growth, supporting Pibank’s continued expansion while maintaining the personalized service customers have come to expect.

Daniel has over 25 years of leadership experience across global biochemical and financial institutions. Prior to joining Pibank, he spent over a decade at Citibank, where he held multiple senior leadership roles, including Transformation Program Principal and Wealth Management Strategy & Business Manager. During his tenure, he led enterprise-wide transformation initiatives, delivered operational efficiencies through process automation, and helped shape digital investing and wealth platforms for U.S. and international markets.

He also has a strong track record of building high-performing teams, leading cross-functional organizations, and executing large-scale strategic initiatives across banking, investment services, and client development. Earlier in his career, he held leadership roles spanning business development, global client strategy, and international banking partnerships across Latin America, Europe, and Asia.

“Daniel brings a rare combination of strategic vision, operational excellence, and deep expertise in digital banking,” said Francesc Noguera, CEO of Pibank. “His leadership will be instrumental as we continue strengthening our retail banking platform, enhancing the customer experience, expanding our brand presence, and positioning Pibank for long-term growth. We’re excited to have him leading several of our most important strategic initiatives.”

“Pibank has built an exceptional foundation by combining innovative and streamlined digital banking with a strong commitment to customer service,” said Daniel Barake. “I’m excited to help drive the next phase of growth by developing products that meet evolving customer needs, leveraging data to make better decisions, and working across the organization to deliver long-term value for our customers and the Bank.”

Daniel holds a Master of Business Administration from the University of Michigan – Stephen M. Ross School of Business.

For additional information about Pibank or to open a Pibank Savings account, visit www.pibank.com.

About Pibank

Pibank, N.A. is an FDIC-insured, digital-first financial institution offering straightforward, high-yield savings and lending solutions designed to provide convenience, transparency, and value. Pibank combines competitive rates with customer-focused service to help individuals and businesses achieve their financial goals with confidence. For more information, visit www.pibank.com.

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