Honolulu City Council Considers Allowing Ads on Public Transit
The Honolulu City Council is considering a proposal to allow exterior advertisements on public transit systems, including Skyline and TheBus.
Honolulu, HI, October 7, 2026 — A proposal is currently under consideration by the Honolulu City Council that could permit exterior advertisements on the city’s public transit systems. If approved, this measure would allow for advertising on both TheBus, Honolulu’s bus network, and the Skyline, the city’s elevated rail system.
The details of the proposal, including specific timelines for potential implementation or the exact nature of the advertisements that would be permitted, were not immediately available. The proposal is aimed at potentially generating additional revenue for the public transit operations. The Honolulu Department of Transportation Services (DTS) oversees TheBus and its integration with the Skyline, which is managed by the Honolulu Authority for Rapid Transportation (HART). Currently, the exterior surfaces of city transit vehicles are not utilized for advertising.
The council’s deliberation signifies a potential shift in how public transportation infrastructure in Honolulu is leveraged for commercial purposes. The financial implications and operational adjustments required for implementing such a program are expected to be key points of discussion as the proposal moves forward. Further information regarding the council’s agenda and public hearings on the matter is anticipated.
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